WELCOME TO BETHLEHEM'S STYLE GUIDE!
WHAT IS A STYLE GUIDE ANYWAY?
A style guide is a reference document that includes grammar rules and suggestions for writing style and design. So, we created this resource where you can find all of our logos, fonts, print media and writing suggestions for all avenues of our internal and external communication.
Please know, this is only a guide! It’s meant to be a resource for you, not law. As we strive to be an organization that is consistent and clear in its communication, we hope this can help take some of the guesswork out of making a document to be distributed.
Standards and styles might change with time! This guide will be updated and reviewed periodically. If you see something that needs to be added or omitted, please let Marketing and Communications know.
Quality Standards
-Strive to make clear the “why” of what you are communicating.
-Let truth and transparency guide the message, be intentional and specific.
-Allow positive phrasing to color your words. Think respectful and productive. Reflect on the tone that’s behind the message
GENERAL GUIDELINES WHEN DRAFTING ANYTHING FOR PUBLICATION AT BETHLEHEM
ADDRESS & CONTACT INFORMATION- Use the following format:
Bethlehem Lutheran Church and School
2100 Wadsworth Blvd.
Lakewood, CO 80214
website addresses: bethlehemdenver.com. bethlehemlutheranschool.com, bethlehemearlylearning.com
Church Phone: 303.238.7676
School Phone: 303.237.0401
School Fax: 303.237.4011
Phone number should include area code. No need to place “1” at the beginning. When printing a phone number, use periods (.) instead of parenthesis () to separate the area code from the prefix and the prefix from the final four digits.
Include the website with all contact information.
ROOM NUMBERS and Names: Room names are always capitalized. Ex. Conference Room, Commons, etc. Numbers are written as numbers after the word “Room”. Ex. Room 304.
USE OF TIMES // AM AND PM: Time is formatted with the hour and minutes, then AM or PM (capitalized), with a space. Ex. 8:30 AM. If two times are included, just use them consistently, ex. 7-9 AM instead of 7-9:00 AM.
PHOTOGRAPH USE: If we have written permission, we can include photos of children and members at the church and school on print and web media.
USE OF NAMES: When using names of students on social media, please use first names only.
MEDIA
CHURCH THANK YOU CARD
CHURCH LOGOS
To save an image, click on it first. It will open in a new window. From here, right click on the image and select "save image as". Name the file and save to your computer.
SCHOOL LOGOS
EARLY LEARNING CENTER
COLOR PALETTES
Church
Bethlehem Blue #092452
Bethlehem Blue Hover #2755a4
Bethlehem Red #910000
Bethlehem Red Hover #b42020
Bethlehem Grey/Brown #655c59
Bethlehem Ivory #fffff0
Bethlehem Charcoal #36454f
School
ELC
FONTS
This is an example of H1 text Google font Raleway
This is an example of H2 text Google font Raleway
This is an example of H3 text Google font Raleway
This is an example of H4 text Google font Raleway
This is an example of paragraph text Google font Muli.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ultricies mollis tortor eu finibus. Donec in pulvinar augue. Proin vulputate condimentum euismod. Duis nec sapien erat. Nullam pretium at elit at congue. Nam id velit accumsan, condimentum orci quis, ultricies nisl. Mauris euismod laoreet vulputate. Pellentesque placerat justo eu turpis imperdiet, a condimentum odio sagittis. Donec et scelerisque lectus, in viverra nisi. Curabitur tellus lectus, pulvinar vel ante accumsan, blandit scelerisque justo. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla hendrerit vitae tellus sit amet lacinia. Sed ut nibh ut felis commodo consequat sed maximus orci.