WELCOME TO BETHLEHEM'S STYLE GUIDE!


WHAT IS A STYLE GUIDE ANYWAY?

A style guide is a reference document that includes grammar rules and suggestions for writing style and design. So, we created this resource where you can find all of our logos, fonts, print media and writing suggestions for all avenues of our internal and external communication.

Please know, this is only a guide!  It’s meant to be a resource for you, not law.  As we strive to be an organization that is consistent and clear in its communication, we hope this can help take some of the guesswork out of making a document to be distributed.

Standards and styles might change with time!  This guide will be updated and reviewed periodically.  If you see something that needs to be added or omitted, please let Marketing and Communications know.

Quality Standards

-Strive to make clear the “why” of what you are communicating.

-Let truth and transparency guide the message, be intentional and specific.

-Allow positive phrasing to color your words.  Think respectful and productive. Reflect on the tone that’s behind the message


GENERAL GUIDELINES WHEN DRAFTING ANYTHING FOR PUBLICATION AT BETHLEHEM

ADDRESS & CONTACT INFORMATION- Use the following format:

Bethlehem Lutheran Church and School

2100 Wadsworth Blvd.

Lakewood, CO 80214

website addresses: bethlehemdenver.com. bethlehemlutheranschool.com, bethlehemearlylearning.com 

Church Phone: 303.238.7676

School Phone: 303.237.0401

School Fax: 303.237.4011

Phone number should include area code. No need to place “1” at the beginning.  When printing a phone number, use periods (.) instead of parenthesis () to separate the area code from the prefix and the prefix from the final four digits.

Include the website with all contact information.

ROOM NUMBERS and Names: Room names are always capitalized. Ex. Conference Room, Commons, etc.  Numbers are written as numbers after the word “Room”. Ex. Room 304.

USE OF TIMES // AM AND PM: Time is formatted with the hour and minutes, then AM or PM (capitalized), with a space. Ex. 8:30 AM.  If two times are included, just use them consistently, ex. 7-9 AM instead of 7-9:00 AM.

PHOTOGRAPH USE:  If we have written permission, we can include photos of children and members at the church and school on print and web media.

USE OF NAMES: When using names of students on social media, please use first names only.

MEDIA

CHURCH THANK YOU CARD

CHURCH LOGOS

To save an image, click on it first.  It will open in a new window.  From here, right click on the image and select "save image as".  Name the file and save to your computer.

SCHOOL LOGOS

EARLY LEARNING CENTER

COLOR PALETTES

Church

Bethlehem Blue

Bethlehem Blue Hover

Bethlehem Red

Bethlehem Red Hover

Bethlehem Grey/Brown

Bethlehem Ivory

Bethlehem Charcoal

School

ELC

FONTS

This is an example of H1 text Google font Raleway

This is an example of H2 text Google font Raleway

This is an example of H3 text Google font Raleway

This is an example of H4 text Google font Raleway

This is an example of paragraph text Google font Muli.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ultricies mollis tortor eu finibus. Donec in pulvinar augue. Proin vulputate condimentum euismod. Duis nec sapien erat. Nullam pretium at elit at congue. Nam id velit accumsan, condimentum orci quis, ultricies nisl. Mauris euismod laoreet vulputate. Pellentesque placerat justo eu turpis imperdiet, a condimentum odio sagittis. Donec et scelerisque lectus, in viverra nisi. Curabitur tellus lectus, pulvinar vel ante accumsan, blandit scelerisque justo. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla hendrerit vitae tellus sit amet lacinia. Sed ut nibh ut felis commodo consequat sed maximus orci.

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